• Manage and develop the paid media channels, including but not limited to: Facebook, Instagram, Google, YouTube, Tiktok, LinkedIn, Zalo.
• Provide keyword research and analysis
• Review landing pages for keyword optimization
• Perform bid management
• Monitor campaigns, budgets and performance
• Develop and employ monthly email marketing campaigns
• Analyze click-through rates, conversion rates and relevant KPIs
• Track campaign performance through daily pacing reports, weekly analysis reports, and monthly budget allocation reporting
• Produce monthly campaign reports
• Work with brand team to maximize online marketing campaigns
• Track the ROI of paid channels and report to Marketing Director  and other executives
• Manage a team of digital marketing specialists; analyze performance of team members
• Perform other duties required by the Marketing Director.

Requirements

• Bachelor of Arts or Sciences with 5-year experience in marketing or relevant fields.
• Proven experience as Digital Marketing Manager or similar role.
• Good understanding of digital marketing systematic and best practices.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/ SEM.
• Deep knowledge of web analytics tools; working knowledge of ad serving tools and creative content writing.
• Analytical mindset, critical thinking, excellent communication and interpersonal skills.
• Good customer focus and agility.
• Good strategic thinking, data-driven decision making and result-driven.

** Please send your application in English