EMPLOYER BRANDING LEAD

Salary: 1,0001,500 USD

Location: YOLA HEAD OFFICE

Team: HUMAN RESOURCE

Application deadline: 05/11 — 31/12/2020

Job Description

JOB DESCRIPTION:

Employer Branding:

  • Define target audience and develop marketing campaigns and messaging that promote Yola as a great place to work and authentically communicate Yola unique culture, mission and working environment both internally and externally in order to increase internal engagement and attract external talent.
  • Build corporate employer brand and position-specific marketing campaigns from conception to implementation. Define measurements for success and assess the effectiveness these campaigns.
  • Produce and coordinate content/design execution for Yola careers website, internal communication website and other channels such as Facebook, Linked in…
  • Partner with Recruitment, HR, and Marketing team on digital, social, video, events and media initiatives.

Employee Engagement:

  • Create a comprehensive and sustainable Employee Engagement program for Yola, to address engagement and retention employees such as meaningful work, positive working environment, corporate culture and employee value proposition.
  • Coordinate and implement all culture activities to promote Yola culture, ensure desired culture and behaviors at all entities of Yola.
  • Plan and organize company events, providing a Yola signature experience for employees and making Yola a great place to work.

Internal Communications:

  • Develop, coordinate, and implement internal communications programs across various channels with the objective of strengthening relationships within the organization. Ensure internal communication messages are consistent with external communication messages.
  • Define an internal communications strategy to provide top-down, bottoms-up feedback channels via town halls, focus group discussion, surveys, formal and informal employee sensing, and other methodologies. Evaluate, analyze and recommend action to improve employee experience and overall organization health.

 

JOB REQUIREMENT:

  • Having minimum 2-4-year experience in Employment Branding/ Digital Marketing/ Communication.
  • A strong understanding of employer branding and building marketing events, campaigns
  • Having experience in crafting compelling, targeted marketing messaging (copywriting of social, blogs, etc.) and in content management on different channels (facebook, linkedin, google…).
  • Understanding of how to track and evaluate metrics associated with recruiting and marketing campaigns in order to determine ROI.
  • Expertise in leading multi-functional project teams and strong project management experience.
  • Strong communication and stakeholder management skills.
  • Strong can-do attitude, creative, proactive, able to work under pressure.
  • Having working experience in Education field is an advantage.

 

 

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