1. Creative Design & Visual Production

• Design high-quality visual assets across marketing channels, including:
• Campaign Key Visuals, Digital advertising creatives for Facebook, TikTok, Google, and Display Ads.
• Social media posts, content series, and always-on communication assets.
• Basic POSM and offline adaptation materials when needed.

• Adapt and localize campaign KVs into multiple formats, ratios, and platform-specific layouts.
• Maintain strong attention to layout, typography, color, image treatment, and overall visual storytelling.
• Ensure all creative outputs meet brand guidelines, visual consistency, and premium design standards.

1. Performance-Oriented Design

• Use visual hierarchy and message prioritization to make key selling points easy to understand.
• Develop digital creatives optimized for engagement and conversion, including CTR, CVR, thumb-stopping impact, and hook-first communication.
• Apply mobile-first design principles to ensure assets are clear, readable, and impactful on small screens.
• Collaborate with the Digital team to understand creative performance and translate learnings into improved visual iterations.
• Support creative testing by producing multiple design variations based on different hooks, messages, formats, or audience segments.

1. AI-Driven Design Workflow

• Utilize AI tools to improve speed, ideation, and production quality, including:
• Image generation tools such as Midjourney, Higgsfield, Freepik AI.
• AI-assisted editing tools such as Photoshop AI, Firefly, Runway.
• Integrate AI into the creative workflow, including concept exploration, background generation, visual references, asset variation, and production scaling.

1. Cross-Functional Collaboration

• Proactively clarify briefs, align expectations, and recommend visual solutions when creative or execution challenges arise.
• Work with the Content, Brand team to translate content briefs into clear and compelling visual directions.
• Work with the Digital team to design performance creatives for paid media and campaign optimization.

REQUIREMENTS

Experience

• 2-3 years of experience in graphic design, 2D design, or visual communication, preferably in agency or in-house marketing teams.
• Strong portfolio showcasing: Campaign Key Visuals, Social media design, Digital advertising creatives, Layout adaptation across multiple formats.
• Direct experience in digital and social content creation is required.
• Experience in education, consumer brands, retail, or service industries is a plus.
• Working experience in creative agencies is an advantage.

Skills & Competencies

• Adobe Creative Suite skills ((Photoshop, Illustrator, In-Design, Dreamweaver, Premiere, After Effect, Audition,..) are required with at least 2 years experience
• Strong design foundation in visual storytelling, layout, typography, color, composition, and image treatment.
• Good understanding of digital creative principles, including mobile-first design, thumb-stopping visuals, and conversion-oriented layout.
• Strong capability in AI-assisted creative workflow, including tools such as ChatGPT, HiggsField, Freepik AI, Midjourney, ElevenLabs, Photoshop AI, Firefly, or Runway.
• Able to generate creative concepts while maintaining clear, concise, and grammatically correct copy when needed.
• Detail-oriented, quality-driven, and able to maintain premium visual standards under tight timelines.
• Solutions-oriented and supportive in finding practical solutions to unexpected creative or execution challenges.